A woman with short blonde hair and hoop earrings is sitting cross-legged against a beige background, wearing a beige sweater with black trim, with her hand resting on her face.

EB+IVE

Where it all began — and still going strong.

Founded in 2003 by Nicky Morgan and Julie McKie — two friends with a love of creativity and an eye for beautiful things — what started as handcrafted jewellery sold at local house parties has grown into one of Australia's most recognised women's fashion and lifestyle labels.

Louise was there almost from the beginning, coming on board as eb+ive's Queensland agent when the brand was just finding its feet. Over 20 years later, that relationship is still going strong — a testament to everything eb+ive stands for: integrity, creativity, and fashion that genuinely connects with the women who wear it.

Now part of The Kindred Co. family of Australian lifestyle brands, eb+ive offers a full women's apparel and accessories collection designed for real life. The range is effortless and wearable — transeasonal pieces built around versatile silhouettes, elevated everyday basics, and those key items your customers will reach for again and again.

For Queensland boutique stockists looking for an accessible women's fashion wholesale brand with a loyal following and proven sell-through, eb+ive is one of those rare labels that delivers season after season.

The range includes: Dresses · Tops · Bottoms · Outerwear · Knitwear · Linen · Denim · Jewellery · Accessories

Become a Stockist
Woman with long brown hair wearing metallic gold high heel boots, a long black pleated skirt, and a beige and black oversized sweater, posing against a plain beige background.
Close-up profile of a woman with dark, straight hair, wearing a quilted, light blue jacket and gold earrings, against a beige background.
A woman with long brown hair sitting on a beige chair, wearing a cream turtleneck sweater with green accents, a long dark skirt, and beige sneakers. She is posing with her left hand on her chin against a background of vertical wooden slats.
A woman with brown hair sitting on a wooden stool, wearing beige pants, sneakers, a beige jacket, a thick beige scarf, smiling with her eyes closed against a neutral background.
A woman is wearing a long, loose, burgundy shirt with matching pants, holding a small burgundy crossbody bag, standing in front of a wooden panel background.
A woman with blonde hair, wearing a beige knit vest over a black shirt, sitting on the floor against a beige background. She is looking at the camera with a slight smile.